Flamin' Hot

Case Study

Megan Thee Stallion

Case Study

Bring the Flamin’ Hot lifestyle to life through culturally relevant experiences and content tied to Texas Southern University and homecoming season.

Challenge

The brand needed more than campus visibility — it needed cultural legitimacy, excitement, and a program connecting product, experience, and student impact.

Approach

Led a campaign including an HBCU homecoming tailgate, on-campus activation days, a scholarship rollout, a dedicated landing page with the TSU Foundation, and a Megan Thee Stallion appearance as Dean of Flamin’ Hot University.

Result

The activation engaged over 15,000 attendees and distributed 10,500+ samples, driving 1,075 QR scans to the scholarship fund and 3,200 landing page visitors. The effort supported 24 scholarship recipients and generated 4.2B impressions across 607 media placements. It was shortlisted at the 2024 Cannes Lions and won the 2024 Shorty Impact Award, with support from a team of 40+ brand ambassadors.