Patrón
Case Study
Patrón Curator Program
Launch a strategically curated, ambassador-led program in Houston to increase cultural relevance, on-premise visibility, and consumer engagement through localized storytelling.
Challenge
Houston is a relationship market. Generic sponsorship does not move the room. The program needed to connect cultural credibility with measurable business goals across nightlife and hospitality.
Approach
Designed a curator-led model centered on one influential local figure bridging cultural authority and commercial reach across Houston nightlife, culinary, and creative spaces.
Result
The program targeted 25 key hospitality accounts and included 40 in-person visits to drive adoption. It achieved a 100% POD distribution goal within 60 days, with a 75% menu placement target, supported by four branded activations and a curated content rollout of four posts and 16 stories.
Category
events
Year
2023
Client
Patrón