Doritos Solid Black - HBCU: Super Bowl
At NRG Stadium in Houston, the National Battle of the Bands brought together more than 40,000 attendees for one of the nation’s premier HBCU cultural celebrations. Our activation generated approximately 2,500 direct consumer interactions and distributed over 5,600 product samples, creating meaningful brand engagement throughout the event. The program successfully connected the brand with a highly engaged audience through experiential touchpoints, product trial, and memorable in-person experiences.
Flamin Hot x TSU
This initiative included a series of activations, such as an HBCU Homecoming tailgate, on-campus engagement events, and scholarship rollouts. The campaign’s success was evident in the engagement of over 15,000 attendees, the distribution of over 10,500 Flamin’ Hot product samples, and the overwhelmingly positive sentiment regarding the activation’s visual impact.
