We specialize in creating and implementing unique, fully-integrated strategies that directly engage trendsetting consumers.
This initiative included a series of activations, such as an HBCU Homecoming tailgate, on-campus engagement events, and scholarship rollouts. The campaign’s success was evident in the engagement of over 15,000 attendees, the distribution of over 10,500 Flamin’ Hot product samples, and the overwhelmingly positive sentiment regarding the activation’s visual impact.