Roc Nation

Challenge

The activation needed to intersect tequila culture with kawaii-core and anime fandom, creating a pastel-drenched brand universe that drove foot traffic and organic social sharing.

Approach

Designed and produced “Chicas Hottie World” featuring a digital trading card photo booth, custom cocktails, live DJ sets, and four satellite bars spread across the venue.

Result

The activation reached over 30,000 DreamCon attendees, with 2,900 guests engaging directly in the experience. More than 2,400 cocktails were sampled, alongside 1,700+ digital trading cards captured, driven by four branded satellite bars and a team of 20 brand ambassadors. The booth was voted “Most Photogenic,” and demand was so strong that Levy doubled the tequila order on-site.